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“ORBiT brings stakeholders together so that

we can collaborate to improve the efficiency

of the broker distribution channel and 

address the challenges facing our industry"

 

Wendy Watson

President, ORBiT Canada

About Us

ORBiT is a grass roots organization of brokers, carriers and vendors working together to strengthen the broker distribution channel in the Canadian P&C insurance industry.

Mission
To meet evolving customer expectations by facilitating learning, collaboration and education for continuous improvement in the broker ecosystem.


Vision

ORBiT is a forum for stakeholders in the insurance broker distribution channel to exchange and foster ideas, understand what is available, discuss and learn what will work and how it will work.

ORBiT envisions a broker ecosystem that can:
Satisfy evolving client expectations
Compete effectively with other channels
Operate efficiently, cost effectively, profitably

ORBiT is a forum for stakeholders in the insurance broker distribution channel to exchange and foster ideas, understand what is available, discuss and learn what will work and how it will work. 

ORBiT envisions a broker ecosystem that can:

  • Satisfy evolving client expectations
  • Compete effectively with other channels
  • Operate efficiently, cost effectively, profitably
ORBiT is a forum for stakeholders in the insurance broker distribution channel to exchange and foster ideas, understand what is available, discuss and learn what will work and how it will work.
ORBiT envisions a broker ecosystem that can:
ORBiT is a forum for stakeholders in the insurance broker distribution channel to exchange and foster ideas, understand what is available, discuss and learn what will work and how it will work.
ORBiT envisions a broker ecosystem that can:
ORBiT is a forum for stakeholders in the insurance broker distribution channel to exchange and foster ideas, understand what is available, discuss and learn what will work and how it will work.
ORBiT envisions a broker ecosystem that can:
Satisfy evolving client expectations
Compete effectively with other channels
Operate efficiently, cost effectively, profitably
ORBiT is a forum for stakeholders in the insurance broker distribution channel to exchange and foster ideas, understand what is available, discuss and learn what will work and how it will work.
ORBiT envisions a broker ecosystem that can:
Satisfy evolving client expectations
Compete effectively with other channels
Operate efficiently, cost effectively, profitably


Core Values
Of common purpose is the essence of ORBiT:

  • Knowledge: The use of best practice workflows, knowledge and skills, supported by appropriate technology, to help brokers efficiently know their customer (KYC)
  • Collaboration: Working with insurance brokers, insurers, technology vendors, broker associations, and other supporting organizations towards a shared vision for the broker ecosystem  
  • Sharing: Sharing, training and educating on what is possible for brokers to deliver their value proposition through omni-channel interactions with customers


Goals
To fulfill its mission, ORBiT works towards the following goals:

  • Advance brokers’ abilities to know their clients
  • Provide or facilitate education 
  • Facilitate open communication & collaboration
  • Inform on what is possible

Our History and Growth:


ORBiT Canada was founded in 2009 by a group of passionate individuals who believed that collaboration was the key to addressing the challenges faced by the industry.


From these humble beginnings, ORBiT’s membership has grown to include over 80 brokerages representing 6,000+ brokers with over $5.3B in premium volume across Canada with 11 carriers and 10 technology vendors.

 

ORBiT is also proud to acknowledge our sponsor IBM.