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“ORBiT brings stakeholders together so that

we can collaborate to improve the efficiency

of the broker distribution channel and 

address the challenges facing our industry"


Wendy Watson

President, ORBiT Canada

About Us

ORBiT is a grass roots organization of brokers, carriers and vendors working together to strengthen the broker distribution channel in the Canadian P&C insurance industry.

To facilitate learning, collaboration and education to continuously advance the ability of the broker ecosystem to meet evolving client expectations.

ORBiT envisions a broker ecosystem where we can:

  • Satisfy evolving client expectations
  • Compete effectively with other channels
  • Operate efficiently, cost effectively and profitably

Core Values
ORBiT’s mandate is built on:

  • Knowledge: The use of best practice workflows, education and skills, supported by pertinent technology, to help brokers efficiently know their client
  • Collaboration: Working with brokers, insurers, technology vendors, broker associations, and other supporting organizations towards a shared vision for the broker ecosystem 
  • Sharing: Sharing, training and educating on what is possible for brokers to deliver their value proposition through omni-channel interactions with clients

To fulfill its mission, ORBiT works towards the following goals:

  • Advance brokers’ abilities to know their clients
  • Provide or facilitate education 
  • Facilitate open communication & collaboration
  • Inform on what is possible

Our History and Growth:

ORBiT Canada was founded in 2009 by a group of passionate individuals who believed that collaboration was the key to addressing the challenges faced by the industry.

From these humble beginnings, ORBiT’s membership has grown to include over 80 brokerages representing 6,000+ brokers with over $5.3B in premium volume across Canada with 11 carriers and 10 technology vendors.


ORBiT is also proud to acknowledge our sponsor IBM.