The Organization of Real Time Brokers Implementing Technology

 
 
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 Wendy Watson

President, ORBiT Canada

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Real Time Day was 'Best One Yet!!'

By Wendy Watson, President, ORBiT Canada


If the feedback is to be believed, Real Time Day 2015 was a resounding success. In fact, it is reported to be “the best one yet!!”.


The agenda was full with diverse topics and speakers who were engaging and knowledgeable. The sessions balanced strategic insights with practical tips which offered something for everyone. Our moderators were great at thinking outside the “insurance box” which is exactly what our industry needs.


It is no surprise that Brian Bartosh, Principal at Top o’ Michigan Insurance Agency who gave us a peek inside his sales and marketing agency, stole the day. We can always count on Brian to deliver valuable, relevant information in an impactful way. He and his brokerage staff actively implement Real Time and maximize their BMS for marketing, sales tracking, auditing and coaching. Listen to his session to hear how he has empowered his sales team to go for or walk away from an account – all with the use of cards. Innovative, empowering and working!


We split off into strategic and tactical sessions. Strategically, a panel talked about moving into the digital landscape, which is where our industry has to go, however there are a myriad of options with little in the way of a roadmap. Tactically, we dug deeply into Real Time. The discussion from the floor was lively, a little controversial and exactly what this topic needs! The session could’ve gone twice as long, which we will remember next year!


The Internet of Things is playing a larger and larger role in our lives, which has to spill over into insurance, so that is where one panel took us. Smart homes, smart cars, smart buildings, wearable devices… we heard about that and more. Reminds me of The Twilight Zone.


With all that is going on in and around our industry, it can be almost paralyzing for some individuals. That is what led us to a session on Change Management. Change is about telling a story and who doesn’t love a good story. In our excitement to change how we are going to do something; we forget people get attached to how and what they have been doing. Pearls of wisdom were delivered.


Then we focused on the sometimes forgotten, but very important Commercial Lines. We know the direct writers got ahead of us brokers in personal lines and that they are already knocking at the commercial lines door. The purpose of this panel was to get a conversation going about what we need to do now to keep that door from flying wide open. Technology plays a key role, but so does thinking a little bit differently about how we approach this business.


Our eSignatures discussion included call recording, verbal binding and digital signatures; all necessary items to make it easy for clients to do business with us and free up time for client contact. More brokers need to make this happen as was evidenced by the energy in the room during this discussion.


We had some very brave carrier representatives who generously gave their time at the end of the day for some great questions, great conversation, a couple of challenges and a few new ideas. We needed an entire afternoon to really dig into the topics with our carrier panellists. The session is definitely worth taking a listen!


Our agenda was so full that the ORBiT update got squashed to make room. We shared high-level results of an enlightening Carrier Real Time Usage Survey: not all carriers are offering download or eDocs yet; too few brokers are using what is available, and new business upload isn’t on the radar. ORBiT’s Real Time Reboot working group is running with this one. Stay tuned, great news on the horizon!


To put the icing on the cake, as they say, many stayed to continue networking while they enjoyed a glass of wine and a wee bit. What a great industry and great group of people!

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