The Organization of Real Time Brokers Implementing Technology

 
 
ORBiT Canada logo

 

 

 

 

"Sharing information is one of our core values.

Our blog provides a means for sharing and 

discussion within the ORBiT community 

and the industry at large."

 

 Wendy Watson

President, ORBiT Canada

The ORBiT Blog

Our blog is a place for members of ORBiT and the Canadian broker distribution channel to share ideas, opinions and thought leadership.


Please feel free to comment.


If you would like to post a guest blog, please email us at info@orbitcanada.ca. 

Usability a focus of Real Time Day

Today’s customers have very high expectation for their online interactions with companies. The expectations are set by dealings with the most successful (and well-funded) online site like Amazon, Facebook and YouTube. Today’s consumers have a very low tolerance for experiences that do not meet these standards. 


For instance, did you know that for every extra second it takes your webpage to load, about 5% of the visitors leave? Over 50% of visitors will leave most websites without ever going beyond the home page.


How can we delight such a demanding audience? 


Designing for “usability” has become an increasingly important factor; and usability means more than just ease of use. We have to enable customers to do what they want, when they want and in an effective, efficient and enjoyable way. A tall order!


Real Time Day tackles usability in-depth this year. The day opens with a keynote address by customer experience expert Tara O’Doherty. Then we present a panel “Usability is King”, for which we have assembled a team to help us tackle these issues.


Our panelists, who bring their expertise from multiple industries, include:


  • Tara O’Doherty, VP Customer Experience Strategy, Cossette Communications
  • Terry Constantino, Co-founder, Usability Matters
  • Newton Asare II, CEO, Client Desk
  • Adam Mitchell, President, Mitchell & Whale Insurance Brokers



Join us to learn how to build usability into your online customer experience.

John Foreman,

Panel Moderator – Usability is King


Add a Comment

(Enter the numbers shown in the above image)