ORBiT Day 2018 Speakers

ORBiT Day: KYC It Starts Here features many engaging, thought-provoking speakers we guarantee you’ll enjoy.

John Borthiry

Team Manager, Applied Systems

John Borthiry joined Applied Systems in 2010 bringing with him over 10 years of experience in IT Development, Customer Service, and Management. John previously worked as a Level 2 Support Technician for TAM, specializing in Canadian Accounting. In March, 2014, John was promoted to Team Manager, where he now focuses on internal and external Product Education and promoting an enhanced Customer Experience with all the Applied Canadian TAM clients.

John is presenting the BMS breakout session on TAM


Courtney Cooper

Courtney Cooper

Innovation Strategist, Great-West Life

Courtney Cooper helps business leaders apply design thinking to drive transformational innovation across the insurance and wealth industries. Courtney works on problems that don’t have clear solutions and develops ideas by identifying market trends, uncovering unmet customer needs, and rapid prototyping.

Courtney holds a B.S. in Business Administration from Georgetown University and is currently pursuing her Masters of Design in Strategic Foresight and Innovation at OCAD University.

Courtney is presenting Mapping your Customer Journey


Steve CutlerSteve Cutler

Director, Information Technology & Data Governance, Frank Cowan Company

Steve started in the insurance industry as a Personal Lines Underwriter but was fascinated with the systems (human, procedural and technical) that enables a company to function. There have been a number of roles in Underwriting, Claims and IT with a number of insurance companies which has provided a broad knowledge base of insurance.

With this business experience and strong data architecture history, Steve revamped the Frank Cowan Company management information area by implementing a corporate data warehouse. Currently Steve is the Director of IT and Data Governance at the Frank Cowan Company Limited.

Steve is presenting The Analytics Gold Mine in Carrier Data


Paul Fletcher

SVP Marketing, Aviva Canada

Paul is presenting The Analytics Gold Mine in Carrier Data


Ziyan Hossain

Ziyan Hossain is a futures and systems based strategist.  He has worked across public, private and non-profit sectors,  with companies such as PwC, Walmart, Canadian Centre for Aging & Brain Health, Ministry of Innovation, Science & Economic Development, Brookfield Institute, and the National Initiative for Care of the Elderly.

He has nearly a decade of experience in journey mapping and digital product design, having designing web apps via 9K Interactive for TD Bank, BMO, Herzig Eye Institute. He has worked on the design of student engagement app Campus App as well as enterprise file sharing app, Qnext.

Ziyan also sits on the Programming Committee of the Reel Asian Film Festival, Canada’s largest source of Asian media representation, and is an associate artist with Strandberg guitars.

Ziyan is presenting Mapping your Customer Journey


Neil HuzingaNeil Huzinga

Founder, Business Adviser and Author, Arun Bay Ltd

Neil Huzinga is the founder and owner of Arun Bay Ltd, working alongside smaller insurance brokers and agents on both important day-to-day and strategic decisions.

Having worked in the insurance industry as both broker and underwriter for over 25 years, Neil co-founded award-winning online insurance pioneers Avantia Insurance Ltd in the UK in 2003. Through a period of rapid and fundamental change in the UK personal lines insurance market, heralded by the arrival of price comparison sites, Neil helped to re-define first what Avantia offered to the market, and in turn what the market itself was able to offer customers to quote and buy online.

With experience of starting businesses and achieving strong and sustainable results, identifying new opportunities and taking decisions even when times are good to re-focus on renewed, longer-term growth, since leading the PE-backed MBO of Avantia for CAD96m in 2014, Neil has been helping smaller businesses adopt some of the best principles and practices he has learned in order to re-start or enhance their growth.

Over the last year Neil has balanced his focus between the UK and Canadian markets in order to help Canadian brokers take advantage of and avoid the many pitfalls inherent in significant market change.

Neil is keynoting Fortune Favours the Brave… the Bold… the Lucky. How Change Brings New Opportunities


Amanda KetelaarsAmanda Ketelaars

Operations Manager, Mitchell & Whale

With over 20 years in the business, Amanda started her insurance career as a CSR in an insurance brokerage. She quickly became intrigued by how innovation and technology can improve efficiency and customer service. Amanda made the move to the technology side of the industry, working as a Trainer and Consultant for a leading Broker Management System vendor. Amanda has worked with 100’s of brokerages across Canada implementing efficient workflows, maximizing their use of technology, and promoting the adoption of emerging technologies.

Amanda joined CSIO where she worked on projects to help identify and implement leading edge technology standards and solutions for the broker distribution channel.

Now as Operations Manager at Mitchell & Whale, one of the fastest organically growing brokerages in Ontario. Amanda loves what she does. As part of the leadership team she has a passion and commitment to being a leader focused on building the right culture to encourage the growth, development and learning of the team. While continuing to implement efficient workflows using existing technology and embracing emerging technologies in search of innovation and growth opportunities for Mitchell & Whale.

Amanda is presenting Data. What on Earth Does it Mean?


JF LeBlanc

JF LeBlanc

Product Manager, Applied Systems Canada

JF is a technology enthusiast and an expert in Fintech. He has more than 20 years experience in the insurance industry managing operations, sales, strategy and marketing. He led one of the first digital online brokerage initiative in Canada, and worked for an insurance aggregator. He’s also served as a digital strategy consultant for numerous brokerages. JF is very passionate about growth, and is always striving to do more or better. He mentors upcoming InsurTech leaders on their projects and is certified in Fintech and Artificial Intelligence Business Strategy from MIT and soon-to-be in Blockchain Strategy from Saïd Business School at Oxford University. He also has a Bachelor’s degree(B.Comm) from Concordia University and is a Certified Risk Manager (CRM). JF has just joined the team at Applied Systems as their Product Manager for Canada for Applied’s Broker Management Systems, Mobile Solutions and Analytics. Curious by nature, he is always seeking out new ideas and innovations, and happy to share with like-minded souls.

JF is presenting Customer Engagement in 2018


Ed MeieringEd Meiering

CEO, May-McConville-Omni Insurance Brokers

I feel that I have found the perfect opportunity to utilize all that I have learned about building teams, insurance, technology, sales and marketing in my current role as CEO of May McConville Omni Insurance Brokers.

My insurance career started as an Insurance Broker in Waterloo. I then saw an interesting challenge at Economical Insurance Group in Marketing Research and Development. From there I had progressive roles in head office including Personal Lines, Product Management and IT. I found my next opportunity at Aviva Insurance where I worked in Business Development. I engaged in many progressive roles culminating with VP Business Development Ontario NonGTA where I was heavily engaged in developing innovative business opportunities and digital growth strategies for brokers.

I feel very grateful that I now get to use all this experience with an amazing team to together transform our brokerage to build exceptional experiences for our employees and customers.

Ed is moderating Customer Engagement in 2018


Alek MirkovichAlek Mirkovich

CEO and Co Founder, Pathway

Alek drives Pathway’s strategic vision and oversees new product development as well as broker relations. Prior to creating innovative software solutions exclusively for the insurance industry, Alek launched Campayn. Campayn boasts over 40,000 registered users including Fortune 500 companies, large non-profit organizations and influential startups from over 180 countries.

Pathway (pathwayport.com) helps small and mid-size insurance brokerages attract new customers and build loyalty with existing policyholders by leveraging the power of a robust automated insurance communication platform. The Toronto-based software provider offers one of the industry’s most affordable solutions without skimping on the features necessary to achieve customer retention and growth.

Alek is presenting Customer Engagement in 2018


Larry NickelLarry Nickel

Vice President, Underwriting, Sales & Distribution, Heartland Farm Mutual

After learning sales and marketing at large organizations like including Met Life and IBM, Larry has spent over 25 years in the P&C insurance industry. He has been involved in underwriting for various lines of business throughout most provinces in Canada over that time, as well as managing a mid-size brokerage in western Canada. Larry has continually expanded his education beyond insurance by obtaining an MBA and is currently pursuing a CFA (Chartered Financial Analyst). In his most recent current role, Larry lead initiatives that launched and built out the Heartland brand, including the iHeartCommunity Fund and the development of the market niche supporting the organization’s vision for ag & rural insurance. Most recently, Larry and his branding team have focused on developing a deeper understanding of changing consumer expectations and are taking the lead in their space developing and launching various digital initiatives.

Larry is presenting The Analytics Gold Mine in Carrier Data


Steve PierowaySteve Pieroway

VP of Sales, Policy Works

Steve is Vice-President, Marketing and Sales at Policy Works Inc. As a member of the Policy Works Inc. management team, Steve knows first-hand how important analytics can be to making better strategic decisions.

Steve is a graduate of the University of Calgary’s MBA-Thesis program. His thesis, An Identification-Based Relationship Marketing Model: Conceptual Development and Empirical Investigation, looks at how companies build stronger relationships with customers.

Steve is presenting Commercial Lines Analytics: How Well do You Know Your Clients? and the BMS breakout session on Policy Works


Greg PurdyGreg Purdy

Managing Partner, Pathway Partners

Founding Partner, getClarity. 2011-To date
Managing Partner, Pathway Partners, 2008-2018
C.E.O., Applied Systems Inc. 1987-2006

Greg brings 30 year’s experience in the insurance technology space in variety of senior executive roles.

Greg is moderating The Analytics Gold Mine in Carrier Data


Bill RedfordBill Redford

VP of Product Development, Keal Technology

Bill Redford is the Vice President of Product Development  at Keal Technology.  In this capacity, he manages the development of Keal’s entire suite of solution.  Bill has been with Keal since 2006 and has served in this position for the majority of this time.

Bill has a 20+ year history in information technology.  Prior to working for Keal Technology, Bill held financial, IT and operational management positions in several businesses.  He spent most of his career working in leading edge technology companies centered on e-commerce in Canada and the United States. Creating, automating and streamlining processes dealing with systems have been his focus.

Bill is presenting the BMS breakout session on SIG


Sundari RoseSundari Rose

Trainer, Keal Technology

Sundari Rose is a trainer at Keal Technology. She joined the team in October 2017, and prior to that worked as an underwriter in the liability insurance market for 5 years.  Sundari has in depth knowledge of broker sales processes from first contact to policy binding. Sundari also brings her broad knowledge from previous roles in the Financial and Customer Service sectors where she always excelled in bringing the highest level of service to clients.  As manager of a Customer Service department, she trained, coached and supervised call center representatives.  Sundari is bilingual and provides training on a variety of Keal products in both English and French.

Sundari is presenting the BMS breakout session on SIG


Matthew RussellMatthew Russell

Account Manager, Custom Software Solutions Inc.

Matthew has over 10 of experience working on the broker management solutions side of the insurance industry in sales, support and training.  He has experience working on the technical side of broker management solutions and has performed extensive training for both brokers and MGA’s.  His sales experience has given Matthew a good sense of what brokers look for in a BMS solution as he has worked with brokers out on the west coast of BC to the Maritime provinces and every province in between.  Matthew has a keen interest in system’s UI and how to make a system as fast and easy to use as possible.

Matthew is presenting the BMS breakout session on CSSI/The Broker’s Workstation


Michael SeatonMichael Seaton

Principal, Level C Digital

Michael Seaton has established digital strategy and capabilities at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit and Government Services. Michael is renowned for his expertise in performance-based, analytical-driven marketing strategy specializing in digital marketing and transformation.

From both the client-side and consulting side, Michael has helped numerous organizations evolve their long-term marketing and digital enablement capabilities with a data-driven foundation.

In addition, Michael teaches and is course author of Digital Analytics and Customer Insights at the University of Toronto where also currently teaches Digital Strategy, Management & Transformation.

Michael currently serves as Co-Chair of the Board of Directors with the Digital Analytics Association. And, is on the Board of Directors, American Marketing Association (AMA) as Vice President, Marketing and Communications. He is past Board of Directors, Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); Advisory Board, Ted Rogers School of Business at Ryerson University; Advertiser Executive Council, Internet Advertising Bureau (IAB).

Michael is presenting Website Data: What It Can Tell You


Ken SedgewickKen Sedgewick

VP of Sales, Trufla Technology

With over a decade in sales, and as a former insurance broker with a CAIB designation, Ken understands firsthand the challenges brokers face – especially with regards to technology. As VP of Sales for Trufla Technology, he is excited to be able to do something about it. Ken strongly believes in the value of the broker channel and knows it can do better to challenge the direct writers and future competitors in the industry. Trufla Technology offers brokerages a suite of digital tools that bring technology and innovation to the forefront of the insurance brokerage industry. A constant learner, Ken strives to learn what his clients need to be successful and to help brokerages maximize value through the use of innovative and efficient technology. When not working he can usually be found trying to manage 3 boys under the age of 6 and longing to ride anything with two wheels.

Ken is presenting Data. What on Earth Does it Mean? and Customer Engagement in 2018


Beth Sigurdson

Partner, efficientbroker

Beth is presenting the BMS breakout session on Power Broker


John StainesJohn Staines

Chief Sales Officer, ClientDesk Inc.

Focused on leading the ClientDesk sales team and coordinating with the marketing team to develop and execute growth for our company and clients. I dedicate myself to engaging product demonstrations, prospect conversion and stewarding clients through implementation to ongoing success. Working to scale growth across Canada by leveraging existing relationships, developing new partnerships and increasing market engagement, while simultaneously managing account relationships in close collaboration with the product, technology, and management teams to ensure that our customers are successfully utilizing our platform, identifying opportunities and challenges that we can tackle together.

Although relatively new to the insurance industry I bring a wealth of knowledge and success in growing technology based businesses. My goal is to ensure every insurance broker across Canada has the opportunity to capitalize on digital innovation with ClientDesk.

John is presenting Customer Engagement in 2018


Rob TriggsRob Triggs

VP Sales, CRM Dynamics

One of Canada’s leading sales innovators and strategists, Rob Triggs is a multi-award winning sales and marketing executive with close to 20 years of experience. A CRM and social media expert, Rob draws on his years working with Xerox, SMB start-ups and mid-sized clients to help organizations adapt, compete and win in a cluttered marketplace through modern technology and proven best practices.

A self-described “everything sales junkie,” Rob’s knowledge, passion and wit have kept him in high-demand as a consultant and speaker. His “Attract, Engage & Convert” methodology has helped numerous organizations simplify and streamline their lead-generation and conversion efforts. If you need to drive sales, Rob’s presentation will help you understand where most companies fail and what you can do differently.

Rob is keynoting Buried Treasure: Using your Data to Enrich Customer Relationships


Janet Whitty

Team Manager and Regional Supervisor, Applied Systems

Janet Whitty originally came to Applied Systems in 2010 with over 15 years of experience in the insurance industry in Canada. Janet was responsible for implementing the majority of Canadian Early Adopters to Epic and internal training sessions on Epic in Canada for Accounting and Policy Platinum technicians, along with her assistance with the Canadian database and attention to Canadian workflows. In May 2016, Janet was promoted to Team Manager and Regional Supervisor for Epic in Canada.  This growing team enables her to share her skills in teaching, knowledge of the Canadian marketplace and focus on the enhancements, workflows and experiences of all the Applied Canadian Epic clients.

Janet lives in Mississauga, Ontario with her husband and son. She enjoys international travel, volunteers with Golden Rescue, while working diligently with a positive outlook for Applied Systems.

Janet is presenting the BMS breakout session on Epic


ORBiT Day is Monday June 4th. View the agenda and register today.